Why does the Internet needs saving?

If you haven't heard of "net neutrality" or the Save The Internet campaign, you eventually will because the Internet is driving a convergence of the telecommunications sector.

Very soon we will not only use the Internet for online communication but also for all other communication including entertainment. This convergence will potentially result in more competition, new services and new products.

On one level this is great news for the consumer, but on another level it also spells a potential danger as highlighted by the Save The Internet campaign.